For Writers Looking for a New Approach

When you’re building a business, they’ll often tell you to get to the “why”. Why are you running this business at this time? What’s driving you? What’s motivating you? Why you? Why this biz? Why now? I’ve been a book coach for 20 years and have helped thousands of people write their stories, in workshops […]

Part 2: What is Book Coaching?

Yesterday, I posted a blog, What is a Book Coach?, where I talked about what makes a good book coach. Today I want to describe the book coaching process.  I’ve been coaching people on self help, memoir, and fiction for nearly 20 years, through my business Art of Storytelling. Often, people come to me not […]

Part 1: What is a Book Coach?

When I became a book coach nearly 20 years ago, I’d actually never heard the term before. I knew about life coaches and fitness coaches, but coaching on a book? I was teaching fiction writing in a university extension program when one of the students came up to me after class. Would I work with […]

How Creative Discipline Rewires Your Brain

In 2007, Harvard Medical School conducted a study around a five-finger piano exercise. Half of the participants were told to play for two hours a day, five days and keep to the metronome’s 60 beats per minute. The other half were asked to simply think about practicing the piano, holding their hands still while playing the music […]

Art of Storytelling: My Story

My name is Caroline Allen, and I am the founder of the book coaching business, Art of Storytelling. In the 1990s, I worked as an international journalist in Tokyo and London. I was reporter, sub-editor and editor for newsroom dailies, like London’s Independent newspaper and the Financial Times. I’d grown up in rural Missouri, then graduated from the best […]

Finding Purpose: Turn Left!

I know turning left can be scary. Each time I’ve turned left, I’ve felt more out on a limb, even farther from fitting into society. The road is full of bumps and pot holes, and we may have to clear a fallen tree, and move branches blocking the way. And we sure the heck are not sure where it leads. But we do know where the old road leads…